Tanya, a certified dog nutritionist and an experienced dog trainer, shares her life with Ace, the Fox Terrier, and Django, the Australian Kelpie. Her profound knowledge of dog nutrition has played a pivotal role in shaping our journey.

Elena, a proud mom to Simba, her four-year-old German Shepherd, and Mika, a rescue puppy with the most mysterious mix of breeds you'll ever meet, is committed to helping dogs in need — touching lives locally and globally through her support for rescues and shelters.

Liza brings a wealth of knowledge from her tenures at global food companies and US vitamin ventures. She shares her home with Bruno, her beloved English Bulldog.

How it started

We knew about the extraordinary benefits of Omega-3 fatty acids — EPA and DHA — for dogs. But we weren't satisfied with how they were being delivered. Messy pumps, rapid oxidation, inconsistent dosing. So we created something better: a powdered Omega-3 supplement for dogs made from wild-caught anchovies — the only one of its kind.

While developing our formula, we came across a study on DHA's positive effect on epilepsy that caught our attention. Tanya started giving it to her Fox Terrier Ace, who suffered from seizures. They stopped.

That was all the proof we needed. We felt compelled to share this with as many dog owners as possible.

  • We’re dedicated to giving back by working with charities and animal welfare organizations, donating products and sales proceeds to organizations such as:

We also frequently participate in various fundraising auctions and other events, such as Halloween Costume Contest in Washington Square Park, NYC, Brax’s Cars for a Cause in South Carolina, Mississippi Spay & Neuter Silent Auction, to name a few.